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Search Engine Traffic: Spain Online Travel Market
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Conclusions
It is obvious that while the level of competition for SE traffic has increased, many opportunities exist
for all major players. These opportunities can be classified into three major areas:
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Increased keyword coverage
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Improved positinioning
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Efficient use of PPC (adwords etc) to complement the native SE traffic
For more detailed conclusions and recommendations,
contact the autor (starec@gmail.com)
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