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Search Engine Traffic: Spain Online Travel Market

bullet1 Total Reach (starec's coefficient)

  • The Total Reach (starec's coefficient) indicates the differences in total SE traffic, assuming the market leader (for this limited keyword set  atrapalo) SE traffic is 100% optimized.
  • The loss of SE traffic relative to the leader (whose loss = 0%), ranges from 10% in case of viajar.com, to 70%(!) loss in case of rumbo.es and lastminute.com.


atrapalo
edreams
lastminute
rumbo
viajar
1,0
0,6
0,3
0,3
0,9



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